Prices and packaging questions

[cheeky-raccoon436]

I'm based in Vancouver and I have noticed some microgreens being sold at local markets. They're around $10 for a small box, around $23 for a bigger one. Inside is a mix of everything like broccolis, radish and a few more. If I were to start my own shop, I'm considering a sampler box with a mix of 3–4 varieties for people wanting to try a few, how much would you pay for a sampler box? Would love to hear how others are handling microgreens pricing and packaging!

 

[ath3na_says_]

Nice, a sampler box is a great idea! I think a price point of $12-$15 for a mix of 3-4 varieties would be very competitive and appealing! I think it has a good value proposition, considering the prices you mentioned and the different greens your customers are getting. For packaging, I have nothing specific except I hope you consider biodegradable options!

 

[seedling]

I'm based in Vancouver and I have noticed some microgreens being sold at local markets. They're around $10 for a small box, around $23 for a bigger one. Inside is a mix of everything like broccolis, radish and a few more. If I were to start my own shop, I'm considering a sampler box with a mix of 3–4 varieties for people wanting to try a few, how much would you pay for a sampler box? Would love to hear how others are handling microgreens pricing and packaging!

A sampler box sounds soooo fun. Willing to pay like $12 if it's fresh and packed nicely

 

[Venom]

Honestly, $10+ for a handful of sprouts is already pushing it, microgreens are trendy, not gold. Unless your sampler offers standout quality or rare varieties, most folks won't justify boutique pricing for glorified garnish

 

[TSKT]

I sell a fair bit of microgreens at my local farmer's market, and my pricing tends to fall right in that range. A standard 2–3 oz clamshell of a single variety goes for around $5 here, while a 4–5 oz mix with three or four varieties is usually $10—12 depending on the greens. For a sampler box with multiple types I like to stay around $12 so folks feel like they're getting a deal and will come back. The packaging you choose makes a big difference in perceived value, too. I switched over to compostable clamshells for most of my greens and use small custom mylar pouches from BrandMyDispo when I put together gift sets or dried herb mixes because they seal well and let me add my own artwork. It's not about fancy branding so much as making sure the product stays fresh and looks thoughtful. Whatever you go with, keeping it airtight and chilled will help your greens hold up for customers.